By Carol Levy, Columnist
Excedrin, which makes an over-the-counter pill for migraine sufferers, has a wonderful TV ad.
A sufferer wanted to show her mother what she sees and experiences when she has a migraine. Excedrin developed a simulator that does exactly that
The mother puts on the device and
sees the visual disturbances her daughter sees when she has a migraine
attack. As she removes the device the mother turns to her daughter, hugs
her and says, “I'm so sorry. I didn’t know.”
How wonderful, I thought. If only...More...
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